High Flying Design Magazine – The FIRE Formula
Dec 27, 2025
Dr Rana Al-Falaki was recently featured in High Flying Design Magazine, sharing her FIRE Formula - a revolutionary approach to goal-setting and performance that challenges the traditional “SMART goals” method.
In this insightful article, Rana introduces the FIRE model — Feeling, Integrity, Relevance, Engaging - showing how emotional connection, authenticity, and purpose are key to achieving lasting success.
Through real-life examples and practical mindset tools, she explains how the FIRE Formula helps professionals move beyond short-term motivation to create sustainable, fulfilling results in every area of life.
Her work continues to inspire readers to redefine success — not by how much they do, but by how aligned, energised, and fulfilled they become along the way.
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